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Assa Abloy eCliq
IPS Analytics

Posts Tagged ‘web statistics’

Statistics – Useful guide or misleading lies?

If there’s one thing I’ve learned in my first year as Managing Director of Security Media Publishing, it’s that media organisations are renowned for inflating their readership and circulation figures to make them more appealing to potential advertisers. Now, in what you could call the Ice Bucket Challenge for the publishing industry, I’m challenging our fellow…

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