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Schneider Electric to Display Leading DCIM Innovations at IDC IT Expo 2014

Schneider Electric is set to highlight its Data Centre Infrastructure Management (DCIM) solutions at the upcoming International Data Corporation’s (IDC) IT Expo 2014.

Scheduled for 19 June at Dubai’s Fairmont The Palm, the day-long event is expected to draw over 300 senior business leaders, global IT vendors and SME professionals to discuss strategic IT decisions based on best practices and sound technology. The event will also offer IT professionals a forum to collaborate, connect, and share ideas towards establishing a peer-to-peer community.

Schneider Electric will leverage its participation as platinum sponsors of the event to present its data centre management solutions such as StruxureWare™, an integrated DCIM suite that includes comprehensive modules for data centre operations, control and management. This application enables businesses to manage their data centres across multiple domains by leveraging existing IT infrastructures. StruxureWare™ also offers a more balanced and optimised approach to power, energy and environmental management.

Jonathan Duncan, ITB MEA Director for Integrated Solutions and Data Centre Applications at Schneider Electric, is set to present a paper on the importance of ‘Orchestrating Data Centre Space, Power and Cooling’.

Ahead of the event, Duncan said: “Organised in response to the high uptake for ICT and smart solutions in the Middle East, IT Expo 2014 provides a timely platform to share best practices, discuss challenges and collaborate to implement IT ideas and innovations across several verticals. Schneider Electric is proud to partner with and contribute to IDC’s technology initiative.

“Schneider Electric’s DCIM solutions such as StruxureWare™ for Data Centres, facilitate sustainable business practices throughout the data centre lifecycle. We are witnessing surging demand for DCIM from Saudi Arabia, Qatar and the UAE. This growth is driven by industries such as banking, government, healthcare and telecommunications that are aligning with regional smart city ambitions.”

According to IDC, Middle East IT spending will exceed US$32 billion in 2014 with consumers, government entities, and the communications and financial services verticals contributing to about 74 per cent of this expenditure. Factoring in smart city requirements, experts forecast that the total spending on machine-to-machine (M2M) connections in the GCC countries will increase 19 per cent year-on-year in 2014 to US$224 million.

Jyoti Lalchandani, Group Vice President & Regional Managing Director – IDC MEA and Turkey, said: “The Middle East region will be one of the fastest growing ICT markets in the world for the next few years. Given this situation, IDC IT Expo offers a comprehensive, up-to-date, and reliable stage to discuss strategic IT decisions based on best practices and sound technology. This event is an end-user focused and promises to play a key role in facilitating much- needed interaction between the providers of cutting-edge technology solutions and the business executives responsible for purchasing them. This event will demonstrate a range of industry-transforming solutions aimed at improving efficiency, fostering innovation, and ultimately increasing business competitiveness.”

As companies across the region step up their investment in software-as-a-service (SaaS), Schneider Electric has tailored its DCIM solutions for government sector projects including the Oman Data Park and the recently inaugurated data centre for Khalifa Port. With Chief Information Officers in Bahrain, Saudi Arabia, the UAE and Qatar shifting to automation, cloud and mobility solutions, Schneider Electric will continue to develop and deploy sophisticated data centre management solutions to enterprises and individuals in the GCC.

For further details about the IDC IT Expo 2014 and Schneider Electric’s participation, please visit

For more information about the StruxureWare for Data Centres™ DCIM suite as well as other Schneider Electric integrated power, cooling and management solutions, please visit and

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