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Growth in Retail

Oncam Experiences Marked Growth in Retail Marketplace

Company to showcase new brand awareness campaign at NRF Protect June 24-25
Oncam announced today it has seen marked growth in the retail sector across the globe, and will showcase its latest technology at this year’s NRF Protect 2015 Loss Prevention Conference & Expo, held June 24-25 at the Long Beach Convention Center in Long Beach, Calif.

Specializing in video surveillance, acquisition and the tracking of suspicious behavior, Oncam’s 360-degree security surveillance, combined with integrated retail technologies, is critical for loss prevention. Video surveillance technology, such as that offered by Oncam, is now being used to not only help reduce shrink, but to deliver real-time business intelligence that can help retailers improve operations and increase their bottom line. Today’s stores are using video analytics such as people counting and customer traffic pattern analysis to further enhance their video surveillance investments.

“Creating a high level of customer loyalty is an important differentiator for today’s brick-and-mortar stores, which are increasingly challenged to compete with the convenience and pricing of online competitors,” said Jumbi Edulbehram, Regional President, Americas, Oncam. “As the role of surveillance has expanded, loss prevention leaders have begun to be viewed in a whole new light – as a source of profit for the business.”
In the last several years, Oncam has experienced significant growth in retail sector, applying their technology to deliver tangible ROI for customers, such as MGM Resorts International, Mouawad luxury jeweler, Arnold Clark and more, by providing multiple tools for stores to use video surveillance technology. As the market continues to evolve, 360-degree surveillance technology will allow retailers to improve customer service capabilities, streamline operations and provide higher levels of security.

Surveillance in Action
Oncam has seen success in the installation of its 360-degree concealed cameras inside world-renowned luxury dealer Mouawad, located in Kuala Lumpur, Malaysia, which serves exclusive clientele comprised of royalty, the wealthy elite and celebrities. The Oncam Evolution 360-degree concealed camera deployed in this location contains a 5 MP high-resolution sensor that delivers constant 360-degree surveillance with no blind spots, making it the perfect solution for this high-value inventory. Additionally, Mouawad deploys Oncam’s OnVu360, a mobile application that enables users to fully experience 360-degree HD surveillance on any mobile device and monitor the cameras in real time while providing access to video data at all times.
“With Oncam, I can quickly check any part of my store effortlessly, zoom in and rotate the view as much as I want – live and recorded. I never miss a thing,” said Antoine Bakhache, Managing Director, Bakhache Luxuries, which manages the Malaysian operations of Mouawad. “I was literally taken away by the technology and ease of use offered on the mobile app, and immediately knew it was the right technology for our evolving and dynamic business.”
To read more about Mouawad, click here.

Heist on Cam Campaign
Oncam launched their “Heist on Cam: A Detective Story in 360” interactive video brand awareness campaign in May, featuring an interactive detective game that introduces the company’s robust 360-degree technology suite to users across the globe.
“Oncam has a reputation for delivering the latest in innovative 360-degree technology and software platforms, and we hope this campaign reflects the spirit of that innovation,” said Richard Morgans, Chief Marketing Officer, Oncam. “Retail customers in particular can view how the 360-degree technology featured in this campaign can benefit their security departments and loss prevention goals, while maintaining a pleasant environment for customers to browse stores without interruption.”
To view the campaign, visit

NRF Protect
Oncam will attend NRF Protect 2015 Loss Prevention Conference & Expo June 24-25, at the Long Beach Convention and Entertainment Center in Long Beach, Calif. Visit them at Booth #943 or schedule a briefing by emailing

Additional Resources
Focus on Retail Security
Oncam 360-Degree Technology
The Changing Role of Retail Security
Heist on Cam

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