Malwarebytes to open UAE operations and launch channel play
US malware prevention and remediation specialist’s UAE launch will coincide with GISEC as it looks to serve large market opportunity in the region
Malwarebytes, the leading advanced malware prevention and remediation solution for consumers and businesses, will begin operations in the Middle East. The global firm, which is based in Santa Clara, California, will begin operations in Dubai in April and make significant hires in the coming weeks.
Malwarebytes has other EMEA operations in Ireland, The UK, Estonia, France and Germany and will look to take advantage of the significant demand for security solutions in the region. The firm’s strategy in the Middle East will be strongly channel focused and it will announce distribution partners in the coming months.
To coincide with the expansion, Malwarebytes will exhibit at the Gulf Information Security Expo and Conference (GISEC). At the show, the company will showcase its Endpoint Security solution that blocks unknown and known malware and ransomware threats, before they deliver malicious code that can compromise business networks.
Malware and ransomware threats continue to grow exponentially in 2016 with sophisticated phishing and malvertising attacks being uncovered everyday. Just last week, Malwarebytes uncovered a massive malvertising campaign that attacked major online publishers such as msn.com, nytimes.com, bbc.com, aol.com and newsweek.com, with the ability to compromise hundreds of millions of its readers and subscribers.
The Middle East has some of the largest malware infection rates in the world. Since 2012, every country in the region has had at least double the number of infected systems than the global average. This, according to Anthony O’Mara, Malwarebytes Vice President of EMEA, makes the region highly important for the company.
“Our mission is to create the best disinfection and protection software to combat the world’s extremely harmful threats and ensure that organisations across the Middle East benefit from a malware free existence,” O’Mara said.
‘Malwarebytes has a strong track record of offering corporate solutions that are protecting more than 10,000 businesses, detecting and blocking 605,000 threats per hour and saving 750 million IT hours while securing over 28 million endpoints.
“We are extremely excited to be setting up in the Middle East and are looking forward to partnering with some of the region’s most respected resellers and distributors to ensure thousands of companies are protected and malware infection rates fall significantly as a result.”
Malwarebytes will be exhibiting at stand B-73 at GISEC, which will be held at the Dubai World Trade Centre between March 29th and 31st.