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Infoblox Expands in the Middle East with New Leadership

Infoblox Inc., the network control company, is expanding in the Middle East by strengthening its management, sales, marketing and technical support teams. The company has appointed IT industry veteran Cherif Sleiman to lead the region from Infoblox’s offices in Dubai.

Mr. Sleiman has more than 20 years of sales, technical and business experience with some of the world’s leading networking and telecommunications technology companies. He has held key executive roles, including chief operating officer and chief technology officer at Core Communications, a software and IT services company focused on cloud-based business services and web and mobile apps. He spent more than six years at Cisco in various leadership positions, the last being senior director, leading the enterprise business for Middle East and Africa. He also developed the strategic vision and technology roadmap, and managed all aspects of research and development, for Nortel Networks in his role as CTO, Enterprise Business Unit.

In addition, Peter Goodwin has been appointed Systems Engineering Manager for Infoblox in the Middle East. Goodwin’s previous roles include Technical Director for EMEA at Netcordia before the company was acquired by Infoblox in May 2010 and a number of senior technical positions at companies including Simpay, HP, Vodafone and British Aerospace.

Mr. Sleiman said, “Trends such as cloud, big data, virtualization, security and mobility are in full effect in the Middle East. Infoblox is uniquely positioned to help organizations across the region to scale, control and secure their networks.

“Our focus is on critical national infrastructure such as oil & gas, manufacturing, banking and finance, government and utilities, logistics, healthcare and education. These verticals form the backbone of any economy and the Middle East is no different,” Sleiman continued. “Organizations in the Middle East are unencumbered by legacy systems, which mean that as they embrace the latest technologies, they have the opportunity to leapfrog established organizations in other parts of the world. Infoblox is here to accelerate this transformation.”

With its Middle East presence headquartered in Dubai, Infoblox has representation in most countries in the region and is also actively expanding its network of distributors and partners. “We believe in quality of partnerships rather than quantity,” Sleiman said. “At the moment, most of our business in the Middle East is created by direct outreach to customers. Infoblox is working to create more partner-generated sales through channel enablement programs that allow our partners to grow with us.”

Infoblox has built a comprehensive training and certification program tailored to the types of partners the company works with, and has established Authorized Training Centres (ATCs) to carry out partner training. Infoblox has already experienced great success in creating and funding Centers of Excellence with partners who have exceptional Infoblox capabilities. The centers enable partners to focus on ramping up their expertise rather than worrying about finding the money to do so. Also, the professional services team at Infoblox will work closely with new partners on local implementations as they gear up their knowledge and capabilities.


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