Suprema, a global leader in biometrics and security, has established Suprema Middle East FZCO to provide local sales, marketing and technical support across the Middle East, a key strategic market for the company. The new offices are located at the Dubai Airport Free Zone.
With the establishment of Suprema Middle East FZCO, Suprema appoints Mohamed El Shenawy as regional sales director. Mohamed will lead the regional sales team and focus on the new business development as well as supporting existing business partners in the region.
Suprema Middle East FZCO underscores Suprema’s commitment to advancing enterprise-level access control solutions in the UAE and across the broader Middle East region, where the company has been the leader in biometric-enabled time attendance solutions.
However, increasing demand for electronic access control combining trending technologies including biometrics, mobile credentials and open-platform integration adaptability prompted Suprema to establish the local company with an eye to providing localized sales and support.
“Suprema Middle East FZCO is committed to helping our strategic partners and customers in the Middle East. While maintaining strong market share in time-attendance solutions, we aim to penetrate the large scale access control market with CoreStation, our new centralized access control solution,” said SY Lee, Director of Global Business at Suprema.
“Suprema Middle East will aggregate Suprema’s global resources to cope with unique needs from Middle East, and will also focus on enriching our ecosystem by facilitating cooperation between distributors, SIs and partners to expand capability in the local market,” Lee added.