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Luis Coello

Barox recruit new Middle East Sales Manager

barox Kommunikation AG, the manufacturer of IT switches designed specifically for the demands of video networks, has expanded its sales team, recruiting Luis Coello as Sales Manager for the Middle East region.

Since 2002, Luis has been instrumental in the introduction of various well-known security brands in the KSA, UAE and Qatar regions, working closely with the government and private sectors, to help establish appropriate channels to facilitate both local sales channels and support structures.

With more than 20 years-experience in the video surveillance industry, Luis is excited about introducing the barox brand to the Middle East market. “barox technology is a perfect fit for professional security users who wish to ensure the stability, and security of their video networks,” says Luis. “barox managed PoE switches are Cyber secured by design, and I strongly believe that the manufacturer’s technological product advantages coupled with their Swiss/German work ethic will ensure the success of the brand regionally.”

“barox is very pleased to have recruited such an experienced manager as Luis Coello,” comments Rudolf Rohr, Co-founder & Managing partner of barox Kommunikation AG. “Lois knows the security industry and the Middle East market very well and will certainly be able to develop knowledge and insights to a new set of barox customers.

Luis’ objective will be to bring and translate the German success story “Switche für Video” of switches made specifically for video to the Middle East.

“The hiring of more staff is a perfect fit with the company’s goals of entering new markets and offering customers barox’s innovative and video market-oriented network product solutions.”


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