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Amadeus Gulf Signs Strategic Partnership Agreement with ATS

Amadeus Gulf, a leading technology partner for the global travel industry, has signed a partnership agreement with ATS, a leading travel management company with a presence in Dubai and the Northern Emirates.

The partnership, effective from 1 September 2014, mandates Amadeus Gulf to provide rich air and non-air content to ATS through state-of-the-art products and services such as the corporate booking tool AeTM, Amadeus’ TRAACS – Back Office System, Amadeus Ticket Changer, as well as ‘Print My Trip’ and the popular ‘Master Pricer’ technologies. ATS will also gain a competitive edge through leveraging Amadeus’s superior global distribution service (GDS).

The strategic partnership marks a key milestone for Amadeus in offering best-in-class services to one of the UAE’s most prominent travel management companies.

Graham Nichols, Managing Director – Amadeus Gulf, said: “At Amadeus, our people, technology and innovation are dedicated to helping our customers and partners shape future travel trends in the region. We are delighted to join hands with such a progressive agency as ATS who have clearly seen the business improvements they can achieve by adopting our innovative products and solutions.This partnership reaffirms our position as a global market leader of technological innovations. On a macro level, the synergy will support the burgeoning aviation travel sector in the region and expand our presence in the local market.”

Shafeekh Azeez, Director Sales Dubai, Northern Emirates & Bahrain– Amadeus Gulf, said: “Amadeus is delighted to be associated with ATS, one of the region’s leading travel management companies, and we take pride in partnering with such customers as we grow our reputation as innovators. We look forward to working on extending new-age travel solutions to our loyal customers in collaboration with our new partner.”

Saleem Sharif – General Manager – ATS, said: “We strive to provide our customers with the best in technology, service and savings. Our strategic partnership with Amadeus has helped us move a step ahead in this direction. Our partnership with Amadeus guarantees us an array of technologies and services to help increase our portfolio of offerings to customers and build our reputation in the travel management space.”

Over the past 35 years, ATS has gained a reputation for offering comprehensive travel solutions in an environment that mitigates time delays as well as monetary challenges and travel-related hassles. In 2012, the company underwent a major re-branding exercise from Arabian Air Travel to ATS. Headquartered in Dubai, ATS enjoys a significant presence in the UAE, China and India.

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